Month: October 2023

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Vegan Foodies: Let’s Talk Greenwashing (Or, What is “Veganwashing”?)

Vegan diets are becoming much less of a trend and much more of a mainstream sustainable, ethical, and health-conscious lifestyle choice. As concerns about climate change and environmental degradation intensify, many are turning to plant-based diets as a means to reduce their carbon footprint. Numerous studies have emerged, confirming the environmental benefits of veganism. However, …

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red gemstones on a black surface

Client Communications, Or, How I Work with Marketing Gemstones (Hint: Honesty + Creativity)

Dragon stone, watermelon tourmaline, bloodstone, moonstone, purple obsidian. I remember picking up a piece of candlestick quartz once and blurting out, “It’s not like a blood diamond, is it?”  That’s not a very articulate question in such a context, unfortunately, and in my opinion, effective client/customer communication is pivotal to the discussion of gemstones. Gemstone …

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sustainability icons, icons, set-5924492.jpg

What is Greenwashing, Anyway?

If you’ve browsed my website, know me, or have worked with me, you know that I’m committed to assisting my clients find their own clients through their eco-conscious visions and values—not through greenwashing tactics.  But how much have you paused to think about greenwashing?  In today’s eco-conscious world, consumers are increasingly prioritizing sustainability when making …

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