Greenwashing

toast, vegan sandwich, vegan breakfast-7009956.jpg

Vegan Foodies: Let’s Talk Greenwashing (Or, What is “Veganwashing”?)

Vegan diets are becoming much less of a trend and much more of a mainstream sustainable, ethical, and health-conscious lifestyle choice. As concerns about climate change and environmental degradation intensify, many are turning to plant-based diets as a means to reduce their carbon footprint. Numerous studies have emerged, confirming the environmental benefits of veganism. However, […]

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red gemstones on a black surface

Client Communications, Or, How I Work with Marketing Gemstones (Hint: Honesty + Creativity)

Dragon stone, watermelon tourmaline, bloodstone, moonstone, purple obsidian. I remember picking up a piece of candlestick quartz once and blurting out, “It’s not like a blood diamond, is it?”  That’s not a very articulate question in such a context, unfortunately, and in my opinion, effective client/customer communication is pivotal to the discussion of gemstones. Gemstone

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