Marketing

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What is Nature Narrative Writing? From Personal and Spiritual Reflection to Compelling Advocacy-Driven Nature Narrative

Why Write about Nature? Nature has been one of the primary inspirations for writers and artists since homosapiens began artist endeavors. What motivates its depiction and interpretations varies somewhat from era to era, century to century, decade to decade, generation to generation. And individual to individual. What is Nature Narrative Writing? Nature narrative writing is […]

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How Thinking Through Genre Helps Authors Through the Levels of Editing (For Easier Communications with Editors, Marketers, and Eventually—Readers!)

If you’ve been reading my blog this summer, you know that I’ve been focused on genre conversations recently—until last month when I stepped away from genre to discuss the levels of editing.   This month I’m going to bring it back to genre and show you how those conversations are—or can be—connected. One of the

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Genre Conversations: Situate Your Writing from First Draft Through Book Promotion for an Easier Self-Publishing Process

Do you know your book’s genre? That might seem like an odd question for an editor to ask a writer, but there are an array of answers to it.    Many writers would know exactly what to say in response. They knew their genre before they even started writing the book—maybe even before they had

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Vegan Foodies: Let’s Talk Greenwashing (Or, What is “Veganwashing”?)

Vegan diets are becoming much less of a trend and much more of a mainstream sustainable, ethical, and health-conscious lifestyle choice. As concerns about climate change and environmental degradation intensify, many are turning to plant-based diets as a means to reduce their carbon footprint. Numerous studies have emerged, confirming the environmental benefits of veganism. However,

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Client Communications, Or, How I Work with Marketing Gemstones (Hint: Honesty + Creativity)

Dragon stone, watermelon tourmaline, bloodstone, moonstone, purple obsidian. I remember picking up a piece of candlestick quartz once and blurting out, “It’s not like a blood diamond, is it?”  That’s not a very articulate question in such a context, unfortunately, and in my opinion, effective client/customer communication is pivotal to the discussion of gemstones. Gemstone

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