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Visionary and Authentic
Copy & Content
I work with entrepreneurs who feel that marketing has taken or will take them away from a path of integrity. We'll first we'll look at the interior core values of your purpose-based business and services. Then we'll concider the external website content & copy that genuinely reflects core visions and values— values to help them reach the customers, clients, and readers who want to work with, learn from, and support them.
Are you reluctant to work with traditional marketing channels?
Do you feel that your promotional approach doesn't quite capture who you are and what you offer?
Is your marketing not reaching the right people?
You may feel like you’re using all the right “buzzwords,” adding your own creative flare for a somewhat unique image, and staying at least somewhat reasonably within what would be expected terminology for your area of expertise.
Nonetheless, it still seems so easy to get lost in a crowd of people who “don’t get it.”
You’re aware of people reacting with a “huh?” Or, maybe potential clients are responding with glazed expressions or comments that reveal your message just isn’t getting through to them.
If this is your experience, it may be because you aren't clear on some of these issues yourself.
You might be starting to feel that you need to become something that you aren’t in order to find your audience or customers.
When you identify your clear, authentic mission and vision, you can align your marketing to reach the customers, clients, and readers who will want to work with and support you.